An epitome of success on how to live the best Arab American life, Guinwa Zeineddine is on a continuous journey to inspire, educate and empower women through various platforms. She currently enjoys an international fan following as a lifestyle content creator, influencer, and editor-in-chief at guinwa.com.

From beauty, fashion, relationships, motherhood to lifestyle and glamour; Guinwa has defined for herself a niche persona that’ll help women explore everything feminine and luxe. She is a prolific writer and steers the narrative for her blogs and shows like ‘My Big Arab American Wedding’. A well-known TV host, she has set new benchmarks in the industry with her effervescent style in numerous shows like Entertainment Tonight Dubai and The Doctors. She is a popular face on the region’s leading Arabic channels like NBC, MBC, Al Arabiya and also hosts fashion segments in Arabic for digital shows of international fashion labels like SHEIN.

With dreams of becoming a doctor, life had in store a career twist for Guinwa when she won the title of Miss Arab USA in 2014. Her rendezvous with cameras, the spotlight, and applause continued when she became a full-time bilingual TV host and content creator in 2015. Optimizing opportunities that came along with the international beauty pageant win, she has collaborated with several luxury brands to further her commitment to empowering and representing Arab women through her lifestyle, fashion, and beauty. Guinwa is one of the few celebrities who has remained true to her social responsibilities despite the obstacle and shares her unfiltered life as a wife and mother through YouTube, Instagram, and other social media platforms.

Her social media verse is filled with the latest style and beauty recommendations and she keeps her followers from across the globe constantly engaged through genuine and original content. Be it beauty products, luxury items or fashion finds worth investing in, her insider knowledge is a winning strategy for both – Guinwa, the influencer, and her followers. She is also keen on sharing the rich heritage of the Arab culture and its accurate depiction to her fan following from the West.

In 2017, Guinwa founded ‘Hawiyati.org’ (My Identity), a 501c3 non-profit organization that aims at empowering Arab American youth through cultural and language programs. It also includes humanitarian drives to support Arabs in crisis across the globe. The most recent one being Hawiyati’s face mask initiative were 100% of all profits were donated to those affected by the 2020 Beirut Explosion. The organization has received support and recognition in a short span from Arab celebrities like Ragheb Alameh, Tony Issa, and Hisham Abbas. It’s efforts and community involvement awarded the organization best of nonprofits for both 2017 and 2018 by greatnonprofits.org

In 2019, Guinwa founded The Influencer Lab which provides aspiring influencers the right tools to excel in this industry. Through events, and partnerships; the lab has functioned as an incubator with Guinwa at the helm as a mentor. With a strong belief in diversity and inclusion, the conferences aim at having diverse panelists and experts in terms of their cultural background and expertise so that every aspiring influencer can feel represented and heard. Guinwa also conceptualized digital conferences and online training workshops via zoom to keep the momentum going during COVID times. The Influencer Lab has also grown an expansive offline network through its newsletter and is socially active in Las Vegas and Los Angeles.

Guinwa has a dual Bachelor’s degree in Biology and Communications and a Masters in Specialized Journalism from the University of Southern California. She is a multi-talented individual with multi-tasking abilities who effortlessly carries out several responsible roles like being a business owner, daughter, sister, wife, and mother.

When not curating the next best move for her entrepreneurial streak, Guinwa loves spending time with her family. Her fans can often catch glimpses of her adventurous vacations whether it’s in the Maldives or on an African Safari through her vlogs on her YouTube channel. She is also passionate about interior design and got to wear the designer hat when building her 8,000 sq ft modern home in Las Vegas. The aesthetic beauty and luxurious detailing of her home reflects Guinwa’s eye for sophistication and class.